Capibus™ Case Studies
Syndicated Research
For many years we have run a large syndicated financial tracking study via Capibus GB. The study encompasses investment products held, brand awareness, brand image, media consumption and claimed future purchase behaviour. The survey is delivered to all syndicate members using the Memphis Survey Explorer. The software allows users to run complex cross analysis and gives them the ability to produce charts and tables at the touch of a button. We have also successfully modelled data produced by this survey in order to predict the likelihood of shifts (up or down) in the stock market!
Strategically Important Research
Increasingly, clients are placing more strategically important research onto omnibus surveys. As a case in point, Ipsos MORI UK's Capibus team currently run an image tracking study on behalf of a leading television company. The client's requirement is to show the TV channels' value to the consumer and also to track how its image and reputation changes over time. To make the study a success, it was clear from the outset that it needed a consistent, reliable and time sensitive methodology. Given these requirements, omnibus was seen as being an appropriate solution. The survey has now been running for more than four years and the findings it generates are filtered up to the key decision makers within the client's organisation.
Large-scale Tracking Study
This weekly tracking study has been conducted by Capibus on behalf of one of the UK's leading companies for the past eight years. The aim of the study is to provide the client with a considerably more detailed breakdown of their sales than is obtainable from their own internal sources. 10,000 adults are contacted each month in GB for this study. The questionnaire covers their purchases in the client's area of interest in terms of volume, scope and source of purchase. This data is then grossed up to the GB population and provided to the client electronically on a weekly basis as a series of Excel files. This information is held in high regard and is of great importance to the company's key decision makers.