Capibus™ Benefits
Capibus, more than any other omnibus, collects extensive background information on the respondent and the household; covering everything from standard demographics through to things like what they use the internet for and whether they own a games console. All of this information is available, either for targeting your questions on particular respondents or for profiling your results.
No matter how many (or few) countries you research, you work with the same project team based in the UK. They look after the entire research process from arranging translations through to delivery of single and multi-country results; ensuring you have accurate, cost-effective and stress-free international research.
Specific benefits of using Capibus include:
- Quality and representativity of sample design
- Matched sample wave on wave (ideal for tracking studies)
- Harmonisation of the service across Europe and beyond
- The opportunity to screen from extensive classification information
- Ability to use visual / audio visual stimulus material
- Speed of turnaround
- The ability to reach minority groups e.g. ailment sufferers
- Cost effectiveness as a consequence of the above attributes
- Assurance and confidence of delivery without worries