Benefits of using Ipsos MORI Global Omnibus Services
Experience
There's no substitute for experience. Last year Ipsos MORI completed and analysed over 10 million interviews across 100 countries. Whatever your task, we've probably already done it somewhere for someone else, or we'll have a pretty good idea on how to approach things for you.
Proven Track Record
At Ipsos MORI, our track record speaks for itself. We launched the first ever in-home face-to-face CAPI omnibus, the first pan-European omnibus and the first online omnibus, so you can be sure you're choosing a supplier who is consistently ahead of the pack.
Best Quality
We know you will expect the best quality control procedures. Since the early 1990's we have developed our domestic and international omnibus capabilities to the point where we now have omnibus surveys operating regularly in 50+ countries in accordance with Ipsos MORI's quality excellence standards. With comprehensive checks in place, you can be sure of commonality of approach and proven delivery, whether your research is running in one, a few or many countries simultaneously.
Value for Money
Everybody wants value for money. The beauty of omnibus research is that it is a shared data collection tool where there are few compromises on sample design so you can be sure you'll reap the benefits of a fast, reliable and cost-effective service for your selected questions.
Grounded Advice
Just because our unit focus is on omnibus research, we'd hate for you to pigeon-hole us as a 'mere production line'. We offer consultancy and grounded advice at the start of a project and questionnaire design through to results analysis and interpretation.